07 October 2013

Heinz Ketchup Facts

Thrillist (the circadian email of all things "guy") posted an impressive docket of little known facts about the ketchup brand we love to love.  

While some of the listicle's facts are mainstream knowledge (if you're part of the 89% of Americans who don't know about the "57" bottle trick, please move along), there were a few gems with which TCB was seriously impressed.

We're not sure how we missed list item #4, the "counterfeit ketchup-ers rebottle OG Heinz as premium Simply Heinz and bottles explode due to fermentation" story...it's in our own NJ backyard, fer Chrissakes...but miss it we did.

Also, #7's link to Malcolm Gladwell's New Yorker article on how Heinz cornered the ketchup market by fine-tuning ingredients to stimulate all five flavor sensors was fascinating.

Image: Dog Days of Summer, by designwallah

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