Huy Fong sriracha is awesome. I'm not breaking new ground here...if you dig condiments and/or hot sauces, you know and
David Tran is the CEO and spearhead of Huy Fong Foods, and according to Quartz, he gives zero fucks about anything except his beloved sriracha.
Example 1: Huy Fong has no advertising. Zero. No Facebook, no Twitter, no Instagram...hell, even their website looks like something Tran's grandkid put together for an extra credit project.
Example 2: Since 1980, Mr. Tran has never, not even once, raised the wholesale price of sriracha. Math isn't exactly my strong suit, but I'm 110% certain that had I purchased 1,000 bottles in 1980, my life would be very different.
Example 3: He has no idea where Huy Fong sriracha is sold. Additionally, he only recently learned that the sauce is popular with sushi chefs. It's evident that THE MAN HAS NEVER EATEN A SPICY TUNA ROLL.
Example 4: He refuses to compromise; Huy Fong's growth is limited by the amount of fresh chilies they can harvest. Mr. Tran refuses to make the switch from fresh to dried and is discriminating in the selection of growing plots.
"People who come here are never interested in the product, only in the profits,” he laments.Please don't mistake my witticisms for disdain.
I firmly believe that David Tran is a man of principle and integrity...hell, we're talking about a guy who created Rooster Sauce because he couldn't find a hot sauce he enjoyed...and his unorthodox business practices only add to the Rooster Sauce mythos.
Image by Amit Dave, Reuters